things definitely missing from other agents we have met. We have worked with two agents previously (in buying our home and in recent attempts to sell) and we have interviewed many others, so our opinion is well formed.
Before we met Holly, our North Berkeley property was on the market for over six months, with its price reduced twice. We finally realized that agent had been lying since the beginning. She had deliberately overestimated the value of our home in order to get the listing.
We withdrew from the market, spent a lengthy process interviewing agents, and ultimately chose Holly. Holly’s advice was completely opposed to the previous listing agent’s, not just in terms of price but also preparation, staging, marketing and overall strategy. From the very beginning we felt that Holly was telling the truth, and we followed all of her proposals.
Our house was back on the market March 31st, we accepted an offer on April 1, and by April 29 the sale was final. These facts speak for themselves. Many agents in Berkeley have just taken advantage of the skyrocketing real estate market to promote themselves as skillful agents, something they are definitely not. Holly Rose obviously belongs to another generation of agents, and has all the skills to operate in a much more difficult market that requires much more from a real estate agent.
First of all, she is truly honest: she has never hesitated to tell us her opinion, though not knowing how we might react or what we might choose to do. Then, as a matter of fact, her opinions have always born out the truth: everything she proposed to get our property sold turned out to be the right move.
Her marketing skills are truly exceptional: she knows how to advertise a property, she knows how to make it look its best, and she has perfect timing.
Further, Holly is a very strong negotiator. I am convinced that thanks to her, we got the best possible price and terms, especially during the contingency process.
It goes almost without saying that from the time of the offer to the closing of the escrow, everything was perfect. But what I want to emphasize is Holly’s genuine talent for explaining to her client at every stage how everything works. This created in our case a relationship of full confidence. Holly Rose is an exceptional, and exceptionally smart agent. Whoever chooses to become her client will be safe.
Holly is an agent one can entirely trust, because she is immensely knowledgeable about every aspect of a real estate transaction. I can’t imagine a more helpful agent, even for matters that other agents would not consider their business: Holly found us a very nice furnished house we rented for our last four months in the U.S., and by the end, when it became impossible for me to find time for some last tasks, Holly simply took care of everything.
Unlike many other agents who try to establish a ‘personal’ relationship in order to impose themselves as “friends,” Holly stayed focused on the property. For this reason, we do now consider her a true friend: somebody you can really trust.”
– Vincent Kaufman, Former Chair of French Department at UC Berkeley