I edged between a very pregnant woman and her very vocal mother-in-law. Reaching the refrigerator, I extracted my Tupperware container of chocolate-chip cookie dough. Yes, I was baking cookies at a real estate open house. Yes, it is a cliché. But seriously, how many real estate agents have you seen actually baking at an Open House? (I’ll bet zero.) And oh, those fresh-baked cookies are sooo good, with the gooey chocolate…but I digress.
1. Start with intelligent choices
2. Capture the right visuals
3. :Position” the home for the local real estate market
4. Spread the word
5. Create an atmosphere of desirability